(EN) Black Friday or Circular Monday?

21. 11 .2022, Vlada Plotnikova

On the 21st of November, we celebrate circular monday - a day dedicated to raise awareness around circular consumption. On this day, more than 800 circular businesses in 30 countries are bringing attention to the importance of the circular movement. Instead of overconsumption on Black Friday, we can concentrate on circular consumption, repeatedly using existing products.

This concept sounds exciting, right?

A bit of history: Circular Monday was founded in 2017 in Malmö, Sweden, by the circular cloth-repair start-up Repamera AB and its founder Henning Gillberg. They played “the opposite game” with Black Friday and saw the need for a day that promotes circular consumption. From 2017-2019 it was called White Monday, but changed “White” to “Circular” during 2020 to make the message of the movement more clear. To read more about the day, you can follow this link: https://www.circularmonday.com/.

How to be more circular?

Significant changes start with small steps, and every person can help this world to recover from overconsumption using circular principles. But the main question is: what can I do personally to make more circular choices?

Imagine that you want to buy a new T-shirt. Probably, you will go to the nearest shopping mall to search for your favourite brand, but is there another solution?

Following the principles of circularity, only three questions should be asked: Should I buy it? Should I buy a new one and which one should I choose? If you see the infographics below, you see the T-shirt which you wanted can be gotten without buying a new one. Benefitting you and your community, decreasing the level of purchasing new goods, and using existing ones instead.

But what if you have a T-shirt in good condition already, but you don’t want to wear it? Give yourself three questions: Should I keep using my product? If I keep it, should I take care of it? If I don’t keep it, what will I do next? Our small circular manual will help you to make the circular choice.

Eventually, this T-shirt will not be as pretty and comfy as it used to be. What next? Again! Three questions: Should I keep the product for a while? If I keep it, should I store or repair it? If I don’t keep it, what do I do with it? Following the path of circular solutions, your T-shirt might get a second life in someone else’s hands!

To sum up, what can I do to support the circular economy?

  • On the stage of purchasing: consider the necessity of buying the product and other options not buying directly from the shop (second-hand, vintage shops, bazaars, marketplaces).
  • On the stage of using: try to use the product as long as possible and take good care of it.
  • On the end-of-use stage: try to repair or repurpose your product or sell it for separate components.

These are the suggestions to make circular decisions in everyday life, but what are the options for businesses to be more circular?

How can business be circular?

Consider a few situations where businesses would need to think more circularly. When a company demands materials for manufacturing, they will buy raw materials in the linear economy, but in the circular economy, they will search for sustainable or secondhand materials on the marketplaces such as Cyrkl. Or through Green sourcing, where waste consultants can bring more sustainable solutions.

With post-production waste, the situation looks similar: in the linear economy companies send their waste to landfill, whereas in the circular economy businesses trade their industrial waste via waste marketplaces, or waste consultants can find the perfect buyer match for the waste like our Assisted Sales.

The third situation where businesses can consider a more circular approach is when they have challenging post-production waste streams. The linear model offers to get rid of the waste and send it to the landfill, at the same time, the circular option suggests contacting waste experts to find the best and most innovative solutions for problematic waste streams.

Cyrkl offers all kinds of solutions for waste management. For an easier search of new materials, we offer Green Sourcing, where our consultants help to find the most sustainable options. Post-production waste can be published as an offer at our waste marketplace, and with the challenging post-production waste streams, our Assisted Selling service will be the best use.

To check out more about Cyrkl Solutions, click here: https://landing.cyrkl.com/en-gb/cyrkl_services

These actions are crucial for building the circular community and overstepping the culture of consumption. Our little moves will help to bring a big impact. On the Circular Monday, we encourage you to make circular choices!

‐ Vlada Plotnikova

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