Three platforms, three perspectives and three steps closer to realizing the principles of the Closed Circuit Economy

20. 10 .2021, Piotr Woźniakowski, Antonina Konarzewska

What do the Cyrkl, Deko Eko, and Too Good To Go platforms have in common? What regulatory, market and mental barriers do companies have to face and how do they contribute to reducing the amount of waste going to landfills or to the environment?

 Among other things, this was discussed last Thursday, 14.10, in a panel organized as part of Circular Week. Listen to the discussion.

Currently, of the 100 billion tons of materials consumed globally each year, only 8.6% remain in circulation. A systemic answer to the problem of the increasing amount of wasted materials is the idea of a Closed Circuit Economy (CLO), which is the opposite of the current linear system based on the principle: "take, produce, throw away, i.e. waste". How do platforms such as Cyrkl, Deko Eko or Too Good To Go contribute to changing this model to a circular one? Watch the webinar with the recording.

The three main principles behind the idea of CE are:

eliminating waste and pollution, 

keeping products and materials in use, 

regeneration of natural systems.

By addressing different challenges - reducing the amount of industrial waste generated, food waste, and the lack of value of waste - these platforms focus on implementing the first two GOZ principles in particular. 

Industrial waste, food waste and upcycling

As much as 90% of the waste generated in Poland and the European Union is industrial waste. Cyrkl, an international technology and consulting company specializing in circular waste management was created to help companies see the value in their waste and integrate it into the cycle. With its proprietary, advanced technology solutions, Cyrkl helps companies transform waste into resources and thus save money by tapping into Europe's largest digital marketplace for recyclable materials.

Polish platform Deko Eko, on the other hand, focuses on connecting upcycling designers from all over the world, who turn waste into new creative products, with companies that want to give their waste a second life. The companies' platform finds the most valuable ways to recycle waste and makes the process of purchasing upcycled products and branded goods online easier and faster. Just by putting waste back into circulation, the company contributes to the development of the circular economy. 

Unfortunately, the higher the level of development of societies, the more food is wasted. Therefore, Too Good To Go has decided to address this problem by creating a platform that enables consumers to save food from going to waste. 

‐ Piotr Woźniakowski, Antonina Konarzewska

Cyrkl in the media